Wise, Practical and Inventive
Jill, the Principal of UpCup Creations, worked in New Concept Development, Beverage Innovation, Product Development & Commercialization at Starbucks Coffee Company for over 16 years. She touched beverages and food products in International & Domestic Markets for cafes/stores as well as Consumer Packaged Goods (CPG).
At UpCup, we leverage deep industry experience and novel innovation techniques in product development and supplier co-manufacturer sourcing and evaluation. Lateral thinking, Human-Centered Design, and Rapid Prototyping and Experimentation coupled with competitive benchmarking are key highlights of the techniques used.
How Are We Different?
Vision
UCC is an organization that lives to bring new products to life. To facilitate success in new product creation/innovation/transformation for those brave enough to believe in an idea and courageous enough to commit to make it happen.
Bringing new things to life, being a catalyst, muse or teammate to others on this journey is who we are and what we do.