Upcup Creations

Wise, Practical and Inventive

Jill, the Principal of UpCup Creations, worked in New Concept Development, Beverage Innovation, Product Development & Commercialization at Starbucks Coffee Company for over 16 years. She touched beverages and food products in International & Domestic Markets for cafes/stores as well as Consumer Packaged Goods (CPG).  

At UpCup, we leverage deep industry experience and novel innovation techniques in product development and supplier co-manufacturer sourcing and evaluation. Lateral thinking, Human-Centered Design, and Rapid Prototyping and Experimentation coupled with competitive benchmarking are key highlights of the techniques used.

How Are We Different?

  • Youthful exuberance, deep listening skills and the wisdom of experience, harmonize in UpCup, a firm of thinkers, doers and dreamers.
  • Prolific, customer centric, and confidential.
Upcup Creations


UCC is an organization that lives to bring new products to life.  To facilitate success in new product creation/innovation/transformation for those brave enough to believe in an idea and courageous enough to commit to make it happen.

Bringing new things to life, being a catalyst, muse or teammate to others on this journey is who we are and what we do.


  • Inspiration: Empowering all along the creative journey
  • Collaboration: Teamwork is how creative genius comes to life
  • Accountability: Getting it Right
  • Integrity: Commitment, Words, Actions & Clean Label Ingredients
  • Resilience: Creating Solutions & Managing Obstacles