Wise, Practical and Inventive

Jill, the Principal of UpCup Creations, worked in New Concept Development, Beverage Innovation, Product Development & Commercialization at Starbucks Coffee Company for over 16 years. She touched beverages and food products in International & Domestic Markets for cafes/stores as well as Consumer Packaged Goods (CPG).  

At UpCup, we leverage deep industry experience and novel innovation techniques in product development and supplier co-manufacturer sourcing and evaluation. Lateral thinking, Human-Centered Design, and Rapid Prototyping and Experimentation coupled with competitive benchmarking are key highlights of the techniques used.